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Kivi Leroux Miller and Claire Meyerhoff have started a new show on BlogTalkRadio called Magic Keys Radio. The purpose of the show is to unlock the secrets of nonprofit marketing and fundraising.
I have been a fan of Kivi's nonprofit work for some time, so my expectations for Magic Keys Radio is high.
I listened to their first podcast this morning and I was not disappointed. The topic was primarily on annual reports. One question Kivi suggested a nonprofit organization should ask when considering material for an annual report was:
"If your organization didn't exist, what good things would not have happened?"
What a powerful question!
Nonprofit organizations should be asking this question on a regular basis. Not just when the annual report needs to be produced. Also, the question shouldn't be limited to nonprofit organizations. You and I should frequently ask this question about ourselves.
"If I didn't exist, what good things would not have happened?"
If we don't have a good answer to this question, then it is time to get realigned with our purpose and take action to make the world a better place.
