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Kivi Leroux Miller and Claire Meyerhoff have started a new show on BlogTalkRadio called Magic Keys Radio. The purpose of the show is to unlock the secrets of nonprofit marketing and fundraising.
I have been a fan of Kivi’s nonprofit work for some time, so my expectations for Magic Keys Radio is high.
I listened to their first podcast this morning and I was not disappointed. The topic was primarily on annual reports. One question Kivi suggested a nonprofit organization should ask when considering material for an annual report was:
"If your organization didn’t exist, what good things would not have happened?"
What a powerful question!
Nonprofit organizations should be asking this question on a regular basis. Not just when the annual report needs to be produced. Also, the question shouldn’t be limited to nonprofit organizations. You and I should frequently ask this question about ourselves.
"If I didn’t exist, what good things would not have happened?"
If we don’t have a good answer to this question, then it is time to get realigned with our purpose and take action to make the world a better place.
Roger – that IS a great question. Here’s another one like it…
“If you were suddenly taken from your community, who would miss you?”
Roger, so great to see you are making a difference with your blog and generous thoughts. I love this question, which is the premise, of course, of the film, “It’s a Wonderful Life.” Thank you for this sustaining food for thought.
Thanks for your kind words, Roger. We aren’t really promoting Magic Keys yet as we are still in “practice mode” — well I am. Claire is a radio pro who is on XM all the time. But I’m glad some people in the know (like you!) are finding it early. Lots more coming in September when we launch weekly!
Wow. What a great question, and not just for organizations. I think each of us could benefit personally from asking this.