The Richmond Flying Squirrels minor league baseball team supported
the Arthritis Foundation at a recent game. It was held on Saturday,
August 14, 2010 at The Diamond in Richmond, Virginia. The baseball
game was between the Richmond Flying Squirrels and the Portland Sea
In addition to having fun with my family watching the game, I also
took note of the methods they used to raise funds. The following are
five tips for findraiding I took away from the baseball game.
Get In Front of Your Potential Donors
Starting from when I was approaching the entrance to the ballpark
until I started looking for my seat, there were many promotions of
fundraisers and community businesses. If you were going to watch the
ballgame, you were going to pass by each of the displays/promoters to
get there. They didn’t get hidden in a poorly trafficed path or in an
“out of the way” corner.
You need to get the attention of potential sponsors to be
successful. You won’t raise needed funds if the potential finders
don’t know the opportunity exists.
Communicate In Multiple Ways
Messages about arthritis, the Arthritis Foundation, and the ongoing
charity auction to benefit the Arthritis Foundation were shared with
attendees in multiple ways. Involvement of people with arthritis in
pre-game activities, announcements by the game announcer, and
displaying photos and messages on the scoreboard were some of the
Consider using multiple forms of communication as well. These forms
of communication can include using text, audio, photos, and video.
Make Request Multiple Times
The impact of arthritis and the current fundraising opportunty
(charity auction) was communicated many times thoughout the game. If
someone was out buying a hotdog during the first message, he or she
will hear the message the next time it is communicated.
Marketers have proven that it requires communicating a message
multiple times before the typical person takes action. It is no
different when attempting to convert a person to be a donor to your
Ask When Potential Donors Are Not Distracted
Messages about the Arthritis Foundation and and fundraiser
opportunities were typically made between innings. There was no action
on the baseball field at those times to distract the potential
Consider the timing and environment when approaching a potential
donor. Try to make your approach at a time that will minimize the
Make the Experience Fun
Attending baseball games is fun. Adding fundraising to the game is
a great match.
It obviously benefits the charity. It also benefits the baseball
team by increasing the community’s perception and support to the
People are more receptive when they are having fun. Regardless of
how serious the cause, find a way for potential donors to have fun
before you ask for their support, so they will be more open to your
Consider these tips when implementing your next fundraising event
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