If you are a baby boomer, you probably remember a time when customers were drawn to:
- Gas stations that gave away items the customer could hang from the car radio antenna that would flap in the breeze while driving around town
- Banks that gave way small appliances when new customers opened an account
Today I don’t see many balls or tails attached to the top of car radio antennas. I also don’t read bank advertisements that offer toasters. These items wouldn’t attract very many people today.
What would entice a person to become a new customer? SunTrust believes philanthropy is the answer to that question and they’re "banking" on it.
SunTrust has recently announced a program called MyCause. They will donate $100 to the charity of your choice or you can choose to receive $50 to keep for your own cause when a person or business opens a new checking account. Go to http://promotion.suntrust.com/mycause and learn more about the promotion.
I hope charitable promotions such as this one are successful and the concept becomes mainstream. We should all look for ways to help others in everything we do.
Hi Roger, glad I discovered your blog I really enjoyed my visit and will be back for more. I also added you to my blogroll.. keep up the great work! 🙂
Now that’s a bank I would bank on.
Hadn’t heard of their promotion so thanks for that.
Hi Matt,
Thanks for visiting and I am glad you found the site beneficial. I look forward to reading more from you in the future.
Roger
Megan,
Thanks for the enouragement. Hopefully there are financial institutions in Australia that are considering the same type of promotions. Keep up the great work at Imagineif.
Roger