Photo by Roland Changes in our lifestyle and advances in technology are forcing nonprofit organizations to communicate differently. Traditionally, many organizations have used a blast of letters and/or emails to regularly solicit support. I believe these methods will still be effective in the future, but only for a portion of the population that needs to…
Tag: converging campaigns
Converging Campaigns: Importance of an Effective Online Presence
How important is an effective online presence for a nonprofit organization? Tucker Eskew, Founding Partner of ViaNovo, mentioned an important statistic related to this question at the Converging Campaigns panel discussion: Two-thirds of people donating to a new nonprofit will visit that nonprofit’s website before making the donation. This includes donations being made by check….
Converging Campaigns: Empowering Volunteers
Most nonprofit organizations could be more effective by trusting and empowering their volunteers. This is one theme that was evident at the Converging Campaigns panel discussion. Several of the panel members discussed the need for organizations to effectively target potential and current supporters. One of the best ways mentioned was through the personalized message of…
Converging Campaigns: How the Internet is Changing Philanthropy, Advocacy and Politics
Yesterday I had the privilege of attending the Converging Campaigns panel discussion held at the National Press Club in Washington DC. Convio and ViaNovo made the event possible. The Converging Campaigns panel discussed how the Internet, social media and technology are changing the worlds of philanthropy, advocacy, and politics. A significant amount of useful information…