Charities need fundraisers for a variety of reasons. A fundraising event is one of the most important ways to create attention for a charity, and can also help to generate engagement with a local community. Moreover, charity fundraisers help to enlist new people for Charity Jobs, as well as developing links with local businesses. Moreover, charity fundraisers can help to create specific fundraising drives, as well as establishing long term targets for an organisation to hit. The importance of fundraisers for charities is expanded on below:
1 - Attention
A major event, or even a smaller local one, will create a lot of attention for a charity. If properly marketed, an event can help to bring attention to the work of the charity, and will create a lasting profile, even if people do not initially donate. Local events are particularly useful for smaller charities that don’t have the marketing budget of larger organisations. A few memorable events can become a tradition for the charity, and will help to support a range of other mail outs and fundraising drives.
2 - Local Engagement
A well organised fundraising event represents an excellent way to engage with a local community. An event that involves that community will also help to build an identity for a charity within the area, and can encourage people to use that charity as a future partner for their own fundraising events. Getting a charity involved in local schools and businesses is similarly important for raising awareness, and for increasing the potential for future collaborations.
3 - Enlist New People
A well attended fundraising event can bring in a number of volunteers. These volunteers might then decide to stay on at the charity in a voluntary or a future professional role. Having an event at a school, college or university can also help to build loyalty to a charity at a young age, and can spin off a number of individual fundraising activities.
4 - Specific Fundraising Drives
A special event can work to bring attention to a specific cause. The focus of an event can therefore make it easier to demonstrate where the money is going to be used, and how individual donations will contribute to that effort. In this context, it is important for an event to be tailored to a specific cause, from a walk to raise funds to tackle breast cancer, through to a charity music night set up to help cancer sufferers. Although a direct identification does not have to be necessarily made, the event can be made more memorable by using badges and logos that identify the particular cause and who it will be helping.
5 - Sets a Standard to Hit
Successful fundraising events ultimately establish a standard by which a charity can be measured. In many cases, a public fundraising event can be years in development, and can provide a charity with a much larger amount of income than everyday fundraising. Being able to assess and meet these targets consequently means being able to work out an annual schedule for major events that can push fundraising targets over a certain limit.
Sebastian is a freelance writer and a blogger. He writes for a UK based charity job portal and through his posts advises about how to go for the best ngo jobs available in UK.