I stopped in at a local Chili's Bar & Grill for dinner last night. I discovered they are donating all of their profits on Monday, September 27 to St. Jude Children's Research Hospital. This is a great example of cause marketing.
Most restaurants offer 10% of the proceeds to a charity on a specific day for the people who bring in a flyer or coupon. That is not what this fundraiser is all about.
Chili's is donating all the profits from everyone who does business with them that day. Mark your calendar now.
Go to http://www.createapepper.com for more details about the fundraiser and the ways you can participate.