How important is an effective online presence for a nonprofit organization?
Tucker Eskew, Founding Partner of ViaNovo, mentioned an important statistic related to this question at the Converging Campaigns panel discussion:
Two-thirds of people donating to a new nonprofit will visit that nonprofit's website before making the donation. This includes donations being made by check.
Obviously, a nonprofit organization's website needs to meet the needs of these potential donors. The website needs to have a professional look and feel that reflects the personality of the organization. Key information and the ability to donate should also be accessible from every page.
It is important for nonprofit organizations to have an online presence. It is also important to reflect a professional image to potential supporters.
Don't scare your online visitors away. Make sure your website encourages them to get involved.
Related post: Converging Campaigns: How the Internet is Changing Philanthropy, Advocacy and Politics
