If you are a baby boomer, you probably remember a time when customers were drawn to:
- Gas stations that gave away items the customer could hang from the car radio antenna that would flap in the breeze while driving around town
- Banks that gave way small appliances when new customers opened an account
Today I don't see many balls or tails attached to the top of car radio antennas. I also don't read bank advertisements that offer toasters. These items wouldn't attract very many people today.
What would entice a person to become a new customer? SunTrust believes philanthropy is the answer to that question and they're "banking" on it.
SunTrust has recently announced a program called MyCause. They will donate $100 to the charity of your choice or you can choose to receive $50 to keep for your own cause when a person or business opens a new checking account. Go to http://promotion.suntrust.com/mycause and learn more about the promotion.
I hope charitable promotions such as this one are successful and the concept becomes mainstream. We should all look for ways to help others in everything we do.
